Bitbuy — a CMS-driven crypto converter landing system

For Bitbuy Canada, we built a scalable conversion landing-page system they can use to advertise specific crypto and fiat pairs on Contra and through search.

Instead of hard-coding each page, we set up a CMS-driven template where the slug controls the entire experience for that pair — for example, ethereum-to-usd or bitcoin-to-cad.

Each slug maps to a CMS entry that defines the page content: titles, meta description, headings, on-page copy, FAQs, and CTAs. That lets Bitbuy support 1,000+ variants of USD, CAD, and crypto pairs from a single layout, while keeping every page unique and easy to manage from the CMS.

We integrated a dynamic price chart that shows how the selected asset has moved over time. It pulls live market data and renders a responsive price history, so visitors can see real-time and historical performance for that specific pair directly on the landing page.

On the technical SEO side, we handled clean, descriptive URL structures, unique metadata for every pair, canonical tags, Open Graph tags, and proper hreflang usage for en-ca.

We also focused on performance and Core Web Vitals by keeping the page lightweight and optimizing how the price chart and market data load, helping the long-tail "convert X to Y" pages rank and stay consistent with Bitbuy's broader SEO strategy.